I was asked a while back to give what I thought would be reasonable costs and what numbers I expected would take the new services up , ive tried for a few days to find the document but I think I deleted it after I had had enough of the JT stuff
Roughly it was
£45 a year for highlights or £3 a game , with season ticket holders getting them for £30
£25 a year for a .pdf programme , £20 for season ticket holder. This is all profit for the club and I dont think it would affect any match day sales
ST holders get them cheaper , but its still additional income for the club but the reduced price should act as an incentive for more people to subscribe (plus its an additional benefit for people to consider when taking out a ST).
As for numbers I suggested the club base this on 200 for each and then see if its workable. At that it would prob give about a net £10k a year to the club. DFCTV has around 400 people paying £120 a year for it , we should be aiming to provide something similar to that.
There are a ton of other things the club can look at to take advantage of the website , things like Google ads (or something similar) in a wee block on the bottom of each page. Something like that on the text commentary when people are refreshing it all the time could get a decent amount from it. If you take the figures the JT site made it could be as much as $5000 a year from that alone.
Where every penny counts at the moment we really need to be taking advantage of these schemes more than we do.