Well, since my "other team" almost always plays in the Champions League I just can't get enough of it!
Seriously, last year both matches against Real Madrid where intense! This years matches against Barcelona where just awesome! What's there not to like about it? ^^
Yeah sure, the CL is a cash cow for the UEFA, and they are milking it. But where else can you see such great matches? And it's not only Bayern against Madrid or Barca, but for example Schalke against Galatasaray was great, too.